Enabling your pack to work smarter

Turn your packaging into an always-on communication channel that delivers deeper engagement, real-time intelligence and end-to-end traceability.

CONSUMER ENGAGEMENT

An always-on Direct to Consumer (DTC) digital channel for consumers to engage with your brand.

Deliver product transparency, interactive experiences and new DTC services with a simple smartphone scan of your products and unlock game-changing insights into your audience in the process.

BRAND INTEGRITY

Next-generation brand protection for end-to-end traceability and authentication.

Move beyond the limitations of legacy solutions by leveraging cloud-based intelligence to tackle counterfeit and grey market products at scale.

SUPPLY CHAIN

Create truly resilient, agile and transparent supply chains with the next level in real-time visibility not possible with today’s systems.

SmartPack^TM gives an intelligent digital identity to everything you make and leverages real-time intelligence, machine learning and analytics to give end-to-end, item-level visibility from factory to consumer.

About SmartPack™:

Connected packaging is proven to drive first-party data acquisition and deliver growth. With our ability to leverage Silo’s product catalogue, dynamic content services and data analytics, we vastly increase our partner’s ability to add packaging to their always-on digital marketing mix.

Powered by Hirt&Carter Digital Solutions

INDUSTRIES WE SERVE

CONSUMER GOODS

RETAIL

APPAREL

BEAUTY

PHARMA

PETROLEUM

CONNECT YOUR BRAND

Product as a Service

A managed Product As A Service suite for brands. We on-board your brand & products, connect them to the web & derive new data from your packaging. We create a digital twin of your product to serve an always-on digital consumer. The pack becomes an always on direct consumer digital engagement channel for your brand. You can now engage with your consumers anytime, anywhere, to build deeper, more valuable relationships and glean deeper consumer insights straight off the pack.

IMMERSIVE INCENTIVES & STORYTELLING

Content as a Service

Our managed Content as a Service platform – Our content management system provides a quick service, interactive content option for brands who want to get to market quickly with the best mobile-optimised consumer experience. This allows you to track, incentivise, story tell and engage with your consumers instantly and in an immersive way that consumers expect.

PROMOTE & INCENTIVISE

Campaign as a Service

Our Campaign as a Service suite for brands – We provide our clients with various campaign and promotion options like smart rewards, instant couponing and gamification. Campaigns are streamlined across multiple channels as a service to achieve scale and agility for complex, omni-digital campaign execution. We link the pack with the store, the shelf and the consumer.

Our suite offers a fresh new marketing service approach for brands that delivers on hyper-local targeting and dynamic verification of purchase.

Your brand could experience…

%

cost saving on digital R spent

%

increase in sales

%