Enabling your pack to work smarter
Turn your packaging into an always-on communication channel that delivers deeper engagement, real-time intelligence and end-to-end traceability.
Deliver product transparency, interactive experiences and new DTC services with a simple smartphone scan of your products and unlock game-changing insights into your audience in the process.
Move beyond the limitations of legacy solutions by leveraging cloud-based intelligence to tackle counterfeit and grey market products at scale.
SmartPackTM gives an intelligent digital identity to everything you make and leverages real-time intelligence, machine learning and analytics to give end-to-end, item-level visibility from factory to consumer.
Connected packaging is proven to drive first-party data acquisition and deliver growth. With our ability to leverage Silo’s product catalogue, dynamic content services and data analytics, we vastly increase our partner’s ability to add packaging to their always-on digital marketing mix.
Powered by Hirt&Carter Digital Solutions
INDUSTRIES WE SERVE
CONNECT YOUR BRAND
Product as a Service
A managed Product As A Service suite for brands. We on-board your brand & products, connect them to the web & derive new data from your packaging. We create a digital twin of your product to serve an always-on digital consumer. The pack becomes an always on direct consumer digital engagement channel for your brand. You can now engage with your consumers anytime, anywhere, to build deeper, more valuable relationships and glean deeper consumer insights straight off the pack.
IMMERSIVE INCENTIVES & STORYTELLING
Content as a Service
Our managed Content as a Service platform – Our content management system provides a quick service, interactive content option for brands who want to get to market quickly with the best mobile-optimised consumer experience. This allows you to track, incentivise, story tell and engage with your consumers instantly and in an immersive way that consumers expect.
PROMOTE & INCENTIVISE
Campaign as a Service
Our Campaign as a Service suite for brands – We provide our clients with various campaign and promotion options like smart rewards, instant couponing and gamification. Campaigns are streamlined across multiple channels as a service to achieve scale and agility for complex, omni-digital campaign execution. We link the pack with the store, the shelf and the consumer.
Our suite offers a fresh new marketing service approach for brands that delivers on hyper-local targeting and dynamic verification of purchase.
Your brand could experience…
cost saving on digital R spent
increase in sales
LATEST NEWS & ARTICLES
From the Blog
The Value of Product Digitization: Business & Brands
SmartPack™ Product digitization is the process of transforming...
Hirt & Carter Digital & EVRYTHNG – a Digimarc Company – Press Release
Hirt & Carter South Africa and EVRYTHNG (a Digimarc company) Partner in...
Smartcode™ – a new solution for new realities
The global COVID-19 pandemic has turned lives, businesses & industries upside...
Get In Touch